Gilt today announced the exclusive launch of SJP by Sarah Jessica Parker Bridal, marking the brand’s first foray into bridal ready-to-wear. As part of the launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection, that were designed to compliment the new line and create head-to-toe bridal looks.
“Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn’t pass up,” said Sarah Jessica Parker. “The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides.”
The collection, comprised of ten styles, is inspired by Parker’s vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City using fabrics such as cashmere and stretch crepe sourced from Spain, Italy and France. Each piece is uniquely detailed featuring delicate bows, intimate cutouts, whimsical feathers, intricate embroidery and even hand-stitched beading.
“Not only is Sarah Jessica Parker’s style known around the world, her point of view is one-of-a-kind,” says Tom Ott, Chief Merchant of Gilt. “Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category.”
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. Well known silhouettes including the Cosette and Fawn will be available in exclusive colorways and heel heights. The shoes range in size from 35 to 40, and are priced between $350and $485.
To coincide with the bridal collection launch, Gilt City will feature offers from some of Sarah Jessica Parker’s favorite places in New York City. Each offer was selected as a way to help brides prep for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
The SJP by Sarah Jessica Parker Bridal Collection ranges in price from $295 for the sleeveless bodysuit, to $2,395 for the embroidered gown, with size ranges from extra small to large for the bodysuits, and 0 to 14 for all other pieces.
The debut collection includes a custom photoshoot and an inspiration video featuring Sarah Jessica wearing select looks from the collection. For more details and to purchase from the collection, visit Gilt.com/SJP.
