Prestige global cosmetics brand and leading beauty innovator, Anastasia Beverly Hills, unveils a revolutionary, new professional Lip Palette. Known for their trailblazing legacy in the eyebrow category and cutting-edge product developments in color, the new Anastasia Beverly Hills Lip Palette adds to the brand’s stable of breakthrough products including the original trend-setting Contour Kit, and cult-classic Glow Kits.
The first-of-its-kind Anastasia Beverly Hills Lip Palette features 18 long-wear shades that offer intense pigment payoff and a matte finish. Color selections range from five pure primary hues to neutrals, bolds and brights, allowing users to mix, layer and customize endlessly. A true innovation in the lip category, the palette gives both novices and pros the ability to create completely custom lip looks – from a soft, daytime neutral to a bold, dramatic pop.
“Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades,” says Claudia Soare, President of Anastasia Beverly Hills.
The palette also includes a mixing plate and a dual-ended lip brush spatula, making combining shades easier than ever. Use the palette like a true makeup professional by mixing shades with the five primary colors; each one has their own unique function:
- Pure White – to lighten and enhance
- Pure Black – to deepen and contour
- Pure Red – to warm
- Pure Yellow – to neutralize or warm
- Pure Blue – to cool or neutralize
The Anastasia Beverly Hills Lip Palette retails for $48 and will be available beginning January 10th, 2017 on AnastasiaBeverlyHills.com and March 2017 at Sephora, Ulta, Macy’s and Dillards. To stay up-to-date on the latest Anastasia Beverly Hills news, follow the brand on Instagram (@AnastasiaBeverlyHills) and Snapchat (@ABHCosmetics).
