Monster #plugn Campaign

Monster, the world leader in high-performance personal audio, announced today it is launching a new Instagram-only series, @monsterproducts, featuring a mix of conceptual stories, artist features and DIY videos. A “first of its kind” concept, the series launches under the new brand theme “#plugn,” for its Monster® N-TUNE™ headphone line.

The purpose of Monster’s Instagram campaign is to showcase how today’s youth use music to inspire the art, fashion and culture they create. Monster’s #plugn Instagram series launches Thursday, November 28th; new content will post weekly. The series launches with “Balloon Girl”—a video featuring a nine-year-old girl who challenges a sunny, blue sky with 600 helium balloons, a pair of Monster® N-TUNE™ headphones and a slightly too heavy sweater.

ABOUT #plugn
Monster’s #plugn series showcases young, trend-forward, tech-savvy, self motivators and influencers sharing what they do best. #plugn represents the creative minds of young leaders, creators and visionaries. #plugn is imagination. #plugn is budding confidence. #plugn is new swagger. #plugn has endless possibilities. #plugn is an anthem for youth, the bold, the stylish, or anyone ready to amplify culture in their own unique way. #plugn gives voice to a generation.

ABOUT Monster® N-TUNE™ Headphones
Pure Monster Sound™
Monster® N-TUNE™ headphones have a slick on-ear design and are available in a wide-range of colors. The headphones offer unmatched clarity and depth thanks to Pure Monster Sound™. Pure Monster Sound uses Monster’s latest proprietary technologies to offer the full experience of live music, with extreme clarity, tight articulation, and tight deep pounding bass, all in one headphone. You’ve never heard anything this good. Monster® N-TUNE™ headphones are available at selected retailers, including Walmart, Office Depot, Fry’s, Staples, Kohl’s, ABC Warehouse, Sears, Electronic Express (US); The Source and Best Buy (Canada).

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