OPI Announces NEW Infinite Shine Primer and Gloss Featuring Exclusive ProStay™ Technology for up to 11 Days of Flawless Color and Gel-Like Shine

Number one salon brand worldwide, OPI Products Inc., announces the launch of new Infinite Shine Primer and Gloss featuring exclusive ProStay technology, providing up to 11 days of gel-like wear and shine. Infinite Shine’s three-step system featuring a base coat, color and top coat, delivers pristine results with easy, soak-free removal.

The updated Primer offers optimum sticking power, while the Gloss top coat provides a durable finish with impressive gloss retention. When used together to prep and protect iconic OPI color, the new formulas allow for one more day of wear. In addition to new Primer and Gloss, Infinite Shine adds 30 new classic shades to the line, for a total of 60 long-wear colors.

“When it comes to nail lacquer, the number one concern is wear,” explains OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “Infinite Shine now offers 11 days of beautiful color that can be achieved both in the salon and at home. These lacquers also provide gel-like shine without a light, and easy soak-free removal. Infinite Shine truly offers the choice, convenience and high-quality results synonymous with the OPI name.”

Musician/model/social media sensation Pyper America Smith is OPI’s Infitine Shine ambassador. A longtime OPI fan, Pyper is a fearless, confident style icon who is constantly reinventing herself. She relies on Infinite Shine while on-the-go to complement her fresh, edgy, ever-changing look.

“Pyper embodies strength, style and individuality. She’s an inspiring talent for generations of young women and she likes to express herself using many different mediums –including nails!” continues Weiss-Fischmann.

Thirty new iconic OPI shades launching in Infinite Shine formula, include: