Swedish giant H&M will launch two new beauty lines later in 2015: a Premium line and an Ecocert-approved sustainable line. The products will include makeup, accessories, skin care, bath, beauty tools, body products and hair care. All in all: over 700 makeup items.
The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic, or fashion-forward,” H&M states. “There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own.
The new ranges will be available in H&M’s 900 stores worldwide (with a progressive roll out) and for purchase online in the fall of this year. Price points will be from $2.99 to $24.99. Additional limited edition items will join with each new season.
